Note: Most students have had success with the program Wix at  https://www.wix.com/.

   
“Blog” Project:  Fashion Marketing Observation Journal Guidelines               Fill in the BLOG PROPOSAL form below.

This project is currently best as a blog. There are some very sophisticated platforms for blogging that are free. Be sure to find one that suits your writing style and work habits.

You are to write in the first person using standard English and complete sentences. Although this is often not done in a blog, remember that this project is also an exercise in professional best practices. You may name the blog something which reflects your personality.  Your personality should come through clearly in your writing. (Although you should maintain a professional tone.)

You should begin it as soon as possible and post two times a week until the last week of class. This is a total of 20 posts. Each post should be a minimum of one paragraph.

First post per week (10 total): A 1 (minimum) paragraph response to an assigned reading or video.  (You may choose the assignment for the post.) Show depth in your analysis and go beyond simply “liking” or appreciating it. The goal of these posts is to more deeply process the information presented in the assignment. Also, be sure to consider CST in your remarks and be prepared to share this post in class.

Second post per week (10 total): A 1 paragraph description of “real world” fashion which connects to the assigned reading or video you analyzed in the preceding post. For example, if you read about branding, you might want to interview a friend about a favorite brand. If the reading had to do with a particular company, you might want to find that company (or another one like it) on line or in person to explore the experience. Be prepared to share this post in class.

The more original photos and links, the better. Your journal will be scored in the following way:

        
Possible number of points for response to an assigned reading or video (The first post of each week = 10 total).
____ / 10 points: .1 - 1 point per entry based upon quality of entry.
 
.1                                 .25                               .33                               .5                                 .75                                                 1
poor/incomplete/little evidence that material was read      some effort evident    mediocre        thoughtful/good                excellent   
 
Possible number of points for real-world application posts (The second post of each week = 10 total).
                 
____ / 10 points: .1-1 point per entry based upon quality of entry on real world application of assigned reading topic (The second post of each week = 10 total).
 
.1                                 .25                               .33                               .5                                 .75                                                 1
poor/incomplete/little evidence that material was read      some effort evident    mediocre        thoughtful/good                excellent   
 
Overall organization, logic, quality of theme, creativity, readability, evidence of attention paid to CST, and heart and soul
 
____ / 10 points: 1-10 points for overall organization and logic, quality of title, creativity, etc.
 
1                        2                        3                                      4                         5                      6                                   7                                   8                                 9                                   10
incomplete / sloppy/not proofread     little enthusiasm  some creativity/thoughtful  very creative/very thoughtful    heart and soul evident!
 
_____/30 TOTAL
                                                                                                                                    This Blog/Journal is due on the date/time scheduled for the Final Exam.

   

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