Back to
Class Page

Class #21

Ci#2 is due before the start of class today.

Post Purchase Process (slides)

Article: Cultivating Brand Loyalty in Even the Toughest Customers (read by today)

Small Group Sharing of Ci#2's

Class #22

Ci#3 due before class today

Overview of Organizations as Consumers (slides)

Video: Meeting dynamics 

Small Group Sharing of Ci#3's

Class #23

Class #24

Ci#4 due before the start of class today

Small Group Sharing of Ci#4's 

Small Group Sharing of Findings from Semester Research Project

Classes #25-27 Semester Research Project Presentations