Fashion Brand Study

Your group has been assigned a brand. Decide who in your group will research the following:

1. The brand's history
2. The brand's products/services (portfolio) and prices
3. The target market of the brand; characteristics or "personality" of the brand
4. The brand's current efforts at marketing. 

Each person may access the Internet for information. Then, he or she will present findings to the group.

Together, the group will make a statement on how the brand "creates value" for its customers and how this value can be seen in the light of CST.

You will also want to address any ethical considerations involved with the brand's offerings or marketing efforts.

Finally, each group will present its findings to the rest of the class. The group may use the whiteboard to report.

All members of the group will present together to the rest of the class.

Be creative as possible!