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Class 1

Introductions, Syllabus, Syallabus Calendar

Warm Up/Mini Adfest: National Car Rental

Class 2

Class 3

Class 4

Warm Up/ Mini Adfest: Mentos

Defining a Market-Oriented Mission (slides)

The Walt Disney Company: Mission (website to be reviewed by today)


Class 5

Warm Up/ Mini Adfest: Ben and Jerry's on Instagram, Method on YoutTube

Managing the Marketing Effort (slides)

Chick-fil-A's Raving Fans' Growth Strategy (Ready by Today)

Class 6

TEST #1 (The slides will give you direction on what to study in the A&K Text and the Catechism; Review all videos, articles, and websites.)

Class 7

​Warm Up/ Mini Adfest: Snapchat​​

Analyzing the Marketing Environment (slides)

Sears Corporation (Explore website and learn what you can about the company by today)

Four Strategic Mistakes that Haunt Sears (Read by Today)

Managing Marketing Information to Gain Consumer Insights (slides)

P&G Newest Diapers Fits Babies as Small as One Pound (Article for Class)

Pampers (Video for Class)

Classes 8-10