Welcome to Consumer Behavior, Mkt 348
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Email the Instructor.

This page is a duplication of the Blackboard page for this class, however, it also has links to the lessons which are not included on Blackboard.

Compedium of the Social Doctrine of the Church

Laudato Si

Syllabus

Syllabus Calendar

Brand Study Guidelines

Brand Study Score Sheet

Semester Research Project Guidelines and SUBMISSION FORM

Semester Research Project Score Sheet

Consumer Insights and Spending Journal Guidelines

Consumer Insights Score Sheet

CLASSES 1-10

​CLASSES 11-20

​CLASSES 21-27

Textbook: Consumer Behavior, Hawkins and Mothersbaugh



Midterm Study Guide