This task is an individualized research assignment on a topic of your choosing (20 points total). The objective is to analyze the topic/issue in the light of Catholic Social Teaching. Therefore, your thesis will be a statement on the relationship of the two.

The deliverables are very similar to those of the Brand Presentation you completed earlier in the semester so that you can have a second chance to present in front of a group. However, this time, your presentation will only be 5 to 7 minutes in front of the class and you are totally on your own. Of course, you may see me at any time for help. Just text or email me.

Your topic proposal is due _____/_____ via submission form

Deliverables and Steps:

1. Bibliography with at least 3 journal references. (Turned in as a pdf file via [email protected] on a specified due date _____/_____ and again on the day of the presentation on the back of the handout.)

2. 5-7 Minute presentation with visuals will be given across the days: _____/_____, _____/_____, _____/_____. Students will present in random order and a timer will be assigned. ("Mini-presentations" to small groups/instructor will be given throughout the semester in preparation for the big one.) A pdf file of both the visuals and the handout (with biography on back) is due before the start of class on the first day of presentations.

3. 1 page handout which summarizes the information for classmates (bibliography printed on back). This is due before class time on the first day of presentations along with the visuals.

IMPORTANT: You should state a thesis at some point in your presentation (and on the handout). All information given should be in support of your thesis.

Possible Topics: (Select something which interests you greatly!)

  • American consumption compared to the rest of the world
  • American consumption across time
  • Laws regarding consumer protection (or a history of it)
  • How Amazon has affected worldwide distribution practices "Amazon effect"
  • Spotlight on a game-changing retailer
  • An aspect of digital marketing (its rise, current trends, or a dominant force, etc.)
  • Psychology of pricing / trends in pricing
  • Consumption and sustainability
  •  “Fast fashion” and the current model of fashion consumption
  • Generational differences in definition of “wants” vs. “needs.”
  • Issues related to truth in advertising
  • Portrayal of women in advertising (in certain time and place)
  • Portrayal of men in advertising across time
  • Marketing to children
  • The ethics of marketing certain kinds of food or food retail
  • The ethics of marketing tobacco products
  • Psychology of brand loyalty (or fanaticism)

The Score Sheet for this research project looks like this