Explore the On-line presence of your brand.

Check the Website, Facebook page, Twitter account, Instagram account, and Snapchat account.

Evaluate for the following:

1. Consistency of accounts with brand personality and values. (The look and feel)
2. "Loving care" of each account.
3. Corporate response and level of engagement of each account.
4. Apparent level of success.
5. Comments and suggestions.